Retail in Asia

In Shops

KLASSE14 opens at Langham Place, HK


KLASSE14 opens its pop-up at Langham Place and a glowy, coloful, and playful atmosphere pervades the 6th floor.

The pop-up design is full of new elements recalling KLASSE14 new Volare Sky’s collection, the sky of LA, energy, joy, and positive vibes.

SEE ALSO : EXCLUSIVE : KLASSE14 celebrates time in its one-of-a-kind concept store

VIP customers, influencers, business partners, and fans of the brand joined the opening of the store yesterday and engage with the Instagrammable design.

klasse14Among the recent news regarding the brand, besides this opening,  we have seen its presence at the Grammy Awards, the launch of the new collection Sky Volare,  and its launch in Malaysia.

What we know is that KLASSE14 loves surprising its aficionados and lots of brand activations are in the pipeline for 2019.

We have recently met Mario Nobile, the Creative Director of the brand, and an interview with him is coming soon.

KLASSE14 is a fashion & lifestyle brand with an Italian soul fed by Mario Nobile’s creativity.

The brand, established in 2014, has rapidly enchanted Millennials across different markets such as Japan, Korea, China, Taiwan, Hong Kong, Macau, Malaysia, Australia, and the U.S. online through hundreds points of sales and kiosks with major retail partners.

The brand owes its popularity to its community of fans that post after post built a strong branding discourse around it made of moments of shared happiness.

SEE ALSO : EXCLUSIVE INTERVIEW : The world of pre-owned luxury watches

KLASSE14 is positioned in the market as a fashion brand releasing different collections throughout the year inspired by global fashion trends, but also its community of fans’ new needs.

KLASSE14 watches celebrate moments and are chosen to be a symbol of togetherness and connection with the beloved ones.

KLASSE14 will spark joy at Langham Place till April.