Effective 20 August, Jin Amy Yang will be taking over Nic Versloot’s position as Managing Director of Greater China as he moves on to a new role within the company.
Alumni of the University of International Business & Economics in China with a Bachelor in Economics, Jin Amy Yang has over 20 years’ experience driving strategy and execution with top consumer brands.
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Formerly in charge of the global business development division of The Coca-Cola Company, Yang is now responsible for leading Levi’s commercial operations across all brands and channels while accelerating the brand’s growth in Greater China.
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Yang will report to David Love, Executive Vice President & President of Levi Strauss Asia, Middle East and Africa.
Love says he is “confident she’ll unlock the company’s full potential in this market” which “represents a major growth opportunity for Levi Strauss & Co” and defines it as a “must-win market” for the company.
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Prior to joining Coca-Cola, Yang spent 13 years at P&G holding various global and regional leadership roles in both China and the U.S before becoming vice president of marketing for L’Oreal Paris.