Retail in Asia

In Sectors

Japan’s Piago store to enter HK market in first overseas venture

Hong Kong consumers have long been known as fans of Japanese products. Aeon Stores, a major Japanese retailer, runs five department stores and five supermarkets across the city. Another Japanese department store operator, Yata, has had a store in Hong Kong’s New Town Plaza for two decades.

Early next year, Japanese chain store Piago, a sister brand of Apita under UNY (HK), will open its first overseas shop in Hong Kong.

"The customers we mainly target are young families and office executives aged between 20 and 40," said Toshio Nakamura, managing director of UNY (HK).

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