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Japanese ministry ties up with Godrej Nature’s Basket to promote food brands in India – Retail in Asia

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Japanese ministry ties up with Godrej Nature’s Basket to promote food brands in India

Japan is trying hard to make itself palatable to Indians, with its ministry of agriculture, forestry and fisheries (MAFF) launching a new initiative called Taste Japan.

The ministry has exclusively tied up with Godrej Natures Basket, a gourmet retail chain in India, to make authentic beverages, snacks, pickles, sauces and sweets available in five stores across Delhi, Mumbai and Hyderabad. Taste Japan is targeted to getting Japanese companies look beyond Japan and export their exclusive food brands to other countries.