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Jaeger-Lecoultre launches ‘Reverso Stories’ exhibition in Korea

Jaeger-LeCoultre created ‘Reverso: Timeless Stories Since 1931’, an exhibition devoted to the icon of watchmaking. Along with the exhibition, 1931 Caféa was launched. It features a chic setting designed in homage to the Art Deco origins of Reverso and offers a special menu of sweets and cakes created exclusively for Jaeger-LeCoultre by the Parisian pastry chef Nina Métayer. It is set to take place in Seoul, Korea from the end of May to mid June.

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Reverso Stories is described as an immersive retrospective that leads visitors on a journey through nine decades of timeless modernity. The exhibition has previously welcomed thousands of visitors in Shanghai and Paris. It explores the creative and cultural universe of the exceptional timepiece and features a specially commissioned art installation by the American artist Michael Murphy. Also on display are a selection of milestone Reverso watches from the earliest time-only models to the ground-breaking Reverso Hybris Mechanica Calibre 185. The exhibition invites visitors to experience the story of Reverso through four different themes: its origins; style and design; innovation and craftsmanship.

Source : Jaeger-LeCoultre

After touring the exhibition, Kim Woo Bin, famous Korean celebrity and brand ambassador commented, “it’s a great pleasure to discover the Reverso Stories exhibition in Seoul. It is a unique cultural experience and the way the story is told through four different themes brings it to life in a fascinating way. It’s very impressive to see so many archive materials and heritage documents that are rarely shown in public, as well as historic and modern Reverso watches.”

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Seen in Korea for the first time, Michael Murphy’s installation Space Time is an enthralling rendition of the Reverso Nonantième that transports visitors through the three physical dimensions of space and the fourth dimension of time.