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Jack Wolfskin appoints new General Manager in China

German performance apparel and footwear company Jack Wolfskin has appointed Matthew Jung as the new General Manager for its operation in China, effective 9th February. Jung succeeds Karen Chang, who will leave the company in March 2022. He will report to Jack Wolfskin CEO, Richard Collier.

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An American native, Jung has almost 25 years of experience working on executive roles in the Asia Pacific market. In his role as China GM, Jung will be responsible for implementing Jack Wolfskin’s new strategic brand direction dubbed, “We Live to Discover”, and will be tasked with developing the European company’s omnichannel strategy in China, a market it first entered in 2008. He will also continue to further develop the organisation’s operations and drive further growth.

“With many years of experience in the sporting goods industry in the Asia Pacific region, Matthew has a deep understanding of the Chinese market,” said Joe Flannery, executive vice president of apparel and soft goods at Jack Wolfskin’s parent company Callaway Golf.

“He has a strong track record and invaluable experience in leading international teams and successfully positioning global brands in Asia.We have high expectations for this market and are confident that Matthew will help Jack Wolfskin achieve its potential by building on the momentum that Karen produced for the brand over the past several years. We commend her and wish her continued success,” added Flannery.

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Globally, Jack Wolfskin products are currently available in more than 490 Jack Wolfskin stores and at over 4,000 points of sale.