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Interview: Dell goes local – Retail in Asia

Retail in Asia

In Trends

Interview: Dell goes local

Dell Inc. is battling to reverse its falling market share as it tries to reinvent itself, including through acquisitions outside its traditional hardware business.

Steve Felice, president for consumer, small and medium business at Dell, spent about five years in Singapore as president for Asia-Pacific and Japan. In this interview, he talks about how local flavour helps its management team scale up operations.