Retail in Asia


EXCLUSIVE INTERVIEW : Caelum Greene, the first multi-brand athleisure and lifestyle fashion store in Hong Kong

Caelum Greene

Featuring mannequins stretched out in graceful yoga poses, Caelum Greene is hard to miss on Hollywood Road.

Hong Kong’s first multi-brand athleisure and lifestyle fashion store soft-opened in June 2016, attracting a clientele of health-conscious customers who love looking and feeling good.

SEE ALSO : Why fashion is being killed by athleisure?

After only 1 year of operations, Caelum Greene is launching its e-commerce site on 5 January 2018.

Designed and curated for the modern-day mindful customer, the brands offered readily merge wellness with fashion. With two elegant yet cozy, eco-friendly locations in Hong Kong, Caelum Greene is looking to extend its ethos to a wider audience with its upcoming online presence.

Serving as the bridge between the modern day gal and sustainably conscious designers, Caelum Greene’s online presence will continue to showcase its outstanding ethos and dedication to a better world.

Caelum Greene carries brands offering versatile, high-quality fabrics made with the heart and mind. These include high-tech athleisure brands Daquini, MICHI, Monreal London, as well as fashion and lifestyle brands Tach Clothing and Filippa K. Caelum Greene is committed to actively giving back to the community, and its online experience will be no different.

Continuing its partnership with Asia’s largest sustainable fashion NGO, Redress, Caelum Greene will donate a percentage of the online sales to the organization for every order placed. The aligned missions and collaboration will give clothing a second chance at life, filtering it through the system to be upcycled or recycled. The collaboration aims to prove that together, we can reduce waste in the fashion industry.

Together, the online platform and brick-and-mortar stores will allow Caelum Greene to maximize its positive impact.

Founder Charlotte Tsuei emphasizes that “it is important to me that wherever Caelum Greene goes, it brings positive and meaningful change to the community.”

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Charlotte Tsuei describes Caelum Greene as “an alternative to shopping more sustainably without compromising on style and quality.” The brands at Caelum Greene are carefully curated based on their style, quality, value, uniqueness and their core ethics similar to Caelum Greene. “We hope to able to move the needle, even just ever so slightly, towards a more sustainable future for fashion.”

Retail in Asia met Charlotte just before the launch of the e-commerce website to understand Caelum Green concept and her plans for the future. Watch the video interview!