Esterina is the Chief Editor of Retail in Asia and is in charge of original multimedia content for its website and social media accounts.

She also oversees trending topics relating to brand activations, store openings, digital innovations, visual merchandising, people moves and other Asia Pacific retail intelligence.

She holds a Ph.D in Applied Linguistics/Corporate Communication at The Hong Kong Polytechnic University, where she is also member of the Research Centre for Professional Communication in English. Her research project explored the conceptualization of luxury based on the branding discourse shared in the social media.

Prior to Retail in Asia, she taught media and business communication at The Hong Kong Polytechnic University and Universita’ di Modena e Reggio Emilia, and worked for Italian companies in fashion and tourism.

“Begin with the end in mind.”

Stephen R. Covey