Consumers in the eastern India say they cannot buy branded FMCG items in mobile phones, customers opt for low-end handsets while retaining brand loyalty.
Last year, Ashok Das, a farmer-cum-fisherman from the small industrial town of Rishra in the Hooghly district of West Bengal, had promised his younger son a branded television. But last year’s bad crop output and this season’s deficient monsoon made him change his plans and finally settle on a Chinese-made television set, priced below INR4,000 (USD72).
(Source: Business Standard)