Retail in Asia


Indonesia’s DTC eyewear brand SATURDAYS closes series A funding round

Indonesia’s DTC eyewear brand SATURDAYS has raised a Series A funding round led by Altara Ventures. DSG Consumer Partners and other affiliates joined the round. With this new funding, SATURDAYS aims to accelerate its expansion across Indonesia, strengthen its tech-enabled omnichannel experience and deepen its product offering.

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“SATURDAYS offers affordable, high quality eyewear designed to fit and look great on Asian consumers. Technology plays a key role in our omnichannel approach to provide convenience for customers to shop through our website, mobile app, chat, home try-on or stores. As a DTC brand, it is very important that we wow customers on the first encounter to create a lasting impression and enduring brand,” says Co-Founder of SATURDAYS Andrew K.

SATURDAYS was founded in 2016 to solve a large problem: nearly half of the Indonesian population needs vision correction but only a third are able to access or afford the prescription glasses and vision care services they require. 

“We want to be the solution by providing access to eyewear to millions and bringing new vision through our tech-enabled omnichannel approach. We are excited to partner with great investors to support our mission to solve vision problems in Indonesia,” says Co-Founder Rama Suparta.

“SATURDAYS’ hybrid online-offline solution, through its network of lifestyle retail stores and its mobile home-try-on service, is a unique way to extend the reach of its lifestyle-concept retail stores. Underneath SATURDAYS’ millennial appeal – from brand partnerships like Marvel Studios and EVOS Esports to its hippie-chic in-store cafe serving great coffee and baked goods – is an efficient and sustainable business that aims to bring affordable eyewear services beyond Indonesia’s tier 1 cities,” says Altara Ventures’ Partner & CMO, Huiting Koh.

“SATURDAYS is poised to turn what has traditionally been a tactile, in-store sales experience into a digital-first DTC sales channel. Between the value it offers, the quality of its distribution and consumer experience, and the unique benefits it offers to an Indonesian and Southeast Asian market, the decision to invest in SATURDAYS was not difficult. We have seen other global DTC eyewear players in this space and we are excited to be partnering with SATURDAYS for its next phase of growth,” says DSG Consumer Partners Head of Southeast Asia, Sameer Mehta.

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In 2020, SATURDAYS received early-stage funding from local and regional venture capital firms Alpha JWC Ventures, Kinesys Group and Alto Partners Pte Ltd.