Consumers in Indonesia have the highest confidence levels around the world, after overtaking their Indian counterparts, a study has found.
Nielsen, the research group, polled 28,000 internet users in 56 countries, and reported that participants in Indonesia delivered a reading of 120 points (where 100=neutral), up by two points versus the previous quarter.
The Indian panel, however, logged a two point decline, to 119 points. Despite this, Piyush Mathur, president of Nielsen India, suggested the overall climate remained positive.
(Source: Warc.com)