Retail in Asia

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India’s Morarka Organic set to expand “Down to Earth”

Morarka Organic, an organic food producer in India, is looking to expand its brand "Down to Earth" via franchising and has tied up with Francorp India for this.

Mukesh Gupta, Executive Director, Morarka Organics said: "Organic food business may arguably be one of the best franchise businesses in the world today. Organically grown foods are becoming increasingly popular as people have started becoming more conscious about their health and the quality of food they eat. With modern consumers slowly but surely shifting towards healthier alternatives, the future looks bright for the organic food industry."