Retail in Asia

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India’s first Taco Bell opens in southern city of Bangalore

US-based fast food brand operator Yum! Restaurants on Wednesday launched its Mexican speciality chain Taco Bell in India, with the first restaurant in Bangalore. Taco Bell India general manager Ashok Bajpai said it plans to open up to 100 outlets by 2015.

Yum! Restaurants – which operates brands like Pizza Hut and KFC – said it is looking to tap the young consumer segment with Taco Bell’s Mexican offerings as part of effort to increase footprints in the estimated USD1 billion Indian fast food market.