Retail in Asia

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India: Reliance Retail to open outlets at corporates’ premises

Reliance Retail (RRL) has devised a new business model, under which it will open small outlets at the premises of large corporates.

"We will approach big corporate houses, where thousands of people work with a proposal to open our small retail outlets there," says a top Reliance Retail official. 

Elaborating on the new business model, the official says RRL envisages an employee-friendly retail format. It will provide price discounts to employees in these stores.

In the first phase, RRL plans to open Reliance TimeOut Stores, engaged in books and music retailing business, in Mumbai and Delhi.