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India Inc gets into bear hug with Russian consumers

The Year of India in Russia — as 2009 is officially known — has helped India Inc get into a long bear hug with the Russian consumer. They are lapping up everything — from Ratan Tata’s marquee cars to Vijay Mallya’s whisky. For Indian companies that’s great news, since the annual disposable household income in Russia was over $6,500 in 2008 — the highest among all emerging economies. It’s about 10 times that of the $634 for Indians, according to Euromonitor data.