Inditex-owned Zara has taken down its TRF section on its e-commerce platform, as the Spanish fast-fashion giant upgrades it online efforts in bid to maintain growth and industry relevance.
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Short for Trafaluc, TRF was a digital category designed as part of the Zara offering, sitting alongside Zara’s men’s, women’s and children’s wear segments. The category was created as a mixed edit of Zara pieces targeted at millennials, chosen for each item’s affordability and style.
Now, TRF is no longer a category on Zara’s digital landscape, including its app and online stores worldwide. As a result, the men’s and women’s TRF items has been integrated into their respective gender categories.
Zara, Inditex’s biggest brand, has been on a brand journey of transformation in the last twelve months. The retailer introduced a new Zara logo in January 2019 and has spent the past several months reorganising its activities; taking its Zara Home back onto the general Zara website.
Product-wise, Zara has also expanded its popular SRPLS collection, and expanded its fragrance category in collaboration with perfumer, Jo Malone. Meanwhile, the retailer has unveiled its customised collection via a new Edited line.
Zara continues to deliver the highest sales numbers at Inditex. Zara revenues grew 7.3% to 8.89 billion euros in the first-half of the year, making up some 70% of the group’s total global turnover. In the third-quarter, Inditex — chaired by Pablo Isla — increased sales by 7.5% to 19.82 billion euros.
Inditex Group, in addition to Zara and Zara Home, also operates brands Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe.