Zalora, Asia’s Leading Online Fashion Destination, announced its partnership with Blanc & Eclare by Jessica Jung in producing a limited edition bag collection to
be available exclusively on the ZALORA website and mobile app across Singapore, Malaysia, Brunei, Taiwan, Indonesia, Philippines, Hong Kong and Macau.
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This marks Jessica Jung’s FIRST collaboration with a Southeast Asian-based online fashion retailer and the FIRST bag from BLANC & ECLARE.
Playfully named, Poppy, the leather bucket bag will come in six different colours: white, pink, lilac, black, brown and nude.
The bag will also feature an adjustable strap to give the user options to carry it either as a hand bag or a cross body bag.
The Poppy pays reverence to Jessica Jung’s design philosophy which is timeless yet current, understated yet unique, fashion items that are modern and versatile, designs that have just the right amount of the unexpected elements to make it relevant and interesting.
Commenting on this new partnership, Jessica Jung said, “I’ve always believed in the power of social media and technology to bring fashion closer to everyone.”
The exclusive bag collection will be available on all ZALORA websites and app starting from 26 October 2018.