Retail in Asia

In Trends

Youku collaborates with BBC Studios


Audiences are now able to watch more than 430 hours of dramas from BBC Studios on Youku, Alibaba Group’s flagship video-streaming platform.

SEE ALSO : Alibaba partners with Manchester United

Under an extended partnership between BBC Studios and Youku, subscribers of the Chinese streaming platform will be able to watch even more of the most-popular TV series from the British production and distribution powerhouse, including all seasons of Sherlock, along with episodes of Good Omens, Sanditon, Doctor Who and Luther. Some of these titles will air exclusively in mainland China through Youku.

“The content produced and distributed by BBC Studios has always been the unrivaled representative of British creativity. We are delighted to introduce these distinctive series to the Chinese market through our ongoing collaboration. Our ambition is to be the number-one platform for British dramas, and we are committed to delivering the freshest content to Chinese users,” said Xie Ying, general manager of Youku TV Series Center.

Youku has kept its expansive content library fresh with shows from BBC Studios for over a decade, said Xie. In 2019, the online video hub expanded its family-friendly content catalogue by adding over 100 hours of shows from CBeebies, BBC Studios’ channel for kids, introducing animated characters from all over the world to preschool audiences in China market.

The new agreement adds more than 80 hours’ worth of content to Youku and is part of the platform’s expanded efforts to meet viewer demands for British dramas.

SEE ALSO : Alibaba Group listed on the main board of HKEX

“It is great to see our relationship with Youku going from strength to strength with this agreement to show more quality British contemporary and classic drama in China. We look forward to contributing to the prosperity of China’s developing television industry through collaboration with local players, while also helping them to explore overseas markets and to tell Chinese stories around the world,” said Phil Hardman, SVP of commercial operations and strategy in Asia at BBC Studios.

(Source: Alibaba Group )