Asia dairy producer, Yili Group, launched the first phase of the Yili Indonesia Dairy Production Base on 13th December. Upon completion of its second phase, the new production base will become the region’s largest ice cream factory with a daily production capacity of 4 million ice cream products.
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Yili Group said the Indonesia-based hub was built due to a growing popularity of Joyday ice cream, a brand that has rapidly expanded its reach to 260 local cities in 26 provinces, covering nearly all of Indonesia, since its entry into the market in 2018.
Catering to local needs while leveraging the global resources brought together by Yili Group, the Indonesia-based hub aims to speed up Joyday’s product manufacturing, R&D and marketing efforts, with more new products to come, in order to bring more unique services and consumer experiences to local customers.
While deepening its presence in global markets, Yili follows the principle of “global mindsets and local operations”, with a focus on building highly localised factories that benefit local communities.
“Local consumers’ clear preference for and trust in our products has reinforced Yili’s confidence about our long-term investment and development in Indonesia,” said Pan Gang, the Chairman and President of Yili Group.
“Yili is always dedicated to following the highest standards to drive quality, sustainable development over the long term and establishing localised operations that benefit the communities where we operate. This ensures that we can better serve local consumers and make deep contributions to socio-economic development throughout the region,” added Gang.
As part of its efforts to build a sustainable and environmentally friendly production facility, a wastewater treatment system with a daily treatment capacity of 2,800 tons is built in the factory. Reclaimed water is then used for the irrigation of plants.
To ensure visibility and transparency, the site will be open to the public and consumers can watch the whole production process as it unfolds.
The completion of Yili Indonesia Dairy sets up another key pillar for Yili’s development in the Indonesian and the broader Southeast Asian markets. Together with the company’s Thailand-based ice cream production base, Yili’s “Southeast Asian dual centres” and Southeast Asia Innovation Center have taken shape, and are expected to accelerate product manufacturing and R&D in the region.
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Yili Southeast Asia Innovation Center will also work with Yili’s innovation centres spreading across China, Japan, Europe and Oceania, to roll out more localised innovation solutions to fulfil consumer needs.