Retail in Asia

In Trends

What Chinese shoppers are buying online

In a mid-summer issue of Shukan Economist, a Japanese business weekly, Japan-made products on the Chinese Taobao e-commerce rankings were listed like a snapshot, giving revealing insights of Chinese consumer desires, suspicions and behaviour patterns.

As the powerful Chinese economy created disposable income for larger numbers of Chinese consumers, interest in imported goods purchased online skyrocketed, especially Japanese products known for quality and workmanship. On e-commerce sites like Taobao, part of the giant Alibaba internet B2B and B2C empire, "top ten" products are usually cheap and small in size, so the consumer benefits are easy to understand.

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