Retail in Asia

In Trends

Vodafone signals Pitt Street Mall presence with flagship store

Telco giant Vodafone has thrown open the doors to its new Sydney store in the prime Pitt Street Mall retail strip to take on its next-door neighbour, Microsoft.

In a deal foreshadowed by BusinessDay, it is the 60th store the company has opened in the past 18 months as part of a nationwide retail expansion program. The site was previously leased by Wanted Shoes.

The opening and location reflect the growth in demand for telco devices. Providers are the strongest-performing tenants in shopping centres and their own stand-alone stores.