Retail in Asia

In Trends

Vivetta collaborates with Bluebell Group to strengthen its presence in Asian markets


The Italian brand Vivetta and Bluebell Group, distributor of luxury, premium and lifestyle brands throughout Asia since 1954, have signed a distribution agreement for the Japanese market starting from the Pre-Fall 2021 season.

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The partnership aims at increasing the presence of Vivetta in Asia, which is one of the most important markets of the brand since the very beginning.

Bluebell Group, a pioneer in the introduction and implementation of luxury brands in Asia and with a deep knowledge of the local markets, will support the ready-to-wear and jewelry lines of Vivetta through omni-channel distribution strategies, both wholesale and retail, as well as related marketing and communication activities.

“We are excited to join the Bluebell Group portfolio of prestigious brands for Japan. A country, which fascinates me and has always been an incredible source of inspiration. With the support and the expertise of Bluebell Group, we are confident to share the vision of Vivetta with the Japanese market and increase the brand awareness in Asia. Today’s partnership is a new step for our international expansion,” said Vivetta Ponti, Creative Director of the brand VIVETTA.

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“We are proud of this collaboration and excited at the prospect of introducing Vivetta to the Japanese market. Vivetta’s playful yet elaborate designer pieces inspired by nature and art, will without a doubt resonate well with the Japanese consumer,” added Serge Grebert, President of Bluebell Japan.

*Bluebell Group is the owner of Retail in Asia