Retail in Asia

In Trends

Upstart gets jump on Amazon in India’s nascent e-shopping market

It is possible to order Amazon products from India, but the cost of postage is high and delivery is slow. Amazon still has no formal presence in India yet, though a source familiar with the matter said it is mulling plans to set up in the country next year.

However, two ex-Amazon.com software developers Sachin Bansal and Binny Bansal set out in 2007 to beat their old employer at its own game long before the world’s top online retailer had even drawn up plans to enter the Indian market.

The young Bansals established their company, Flipkart, as a leader in the fledgling Indian e-commerce market. Flipkart is now India’s biggest online bookseller, with over 10 million titles distributed from warehouses in five cities.
 

(Source: CNBC)