TUMI, the international travel and lifestyle brand, announced a new partnership with The Langham Hotels & Resorts, a collection of luxury properties set in four continents.
This new collaboration is based on the two brands’ shared commitment to building a more sustainable future in travel.
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Presenting its new TUMI V4 Recycled International Expandable 4 Wheeled Carry-On in close collaboration with The Langham, the hard side suitcase by TUMI is made from recycled materials and comes with a limited edition blush initials patch reminiscent of the luxury hotel brand’s signature hue. Each case will feature textured finishing with speckled pigments that serves to highlight the repurposed materials extensively used in its production and will feature an embossed recycled metal logo.
Available ahead of the global launch of TUMI V4 Recycled Exclusive Collection, The Langham and TUMI’s multi-faceted collaboration kicks off in Greater China (Hong Kong, Shanghai, Shenzhen, Hefei and Haikou) on 23rd October with the unveiling of the exclusive “Celebrate the Perfect Journey” staycation package. Each confirmed reservation of this bespoke package will be presented a special complimentary gift with the TUMI V4 Recycled International Expandable 4 Wheeled Carry-On in Pastel Pink as well as a HKD/RMB 200 TUMI voucher complete with a fashionable accents kit that includes a stylish blush luggage tag, monogram patch, zipper pull ties and handle wrap.
In addition, the partnership will also offer premium benefits to both TUMI and The Langham rewards programme members, with details to be shared online moving forward.
“Our new partnership with The Langham takes shape around our collective focus on sustainability. In addition to pre-launching our exciting new recycled TUMI V4 with the ‘Celebrate the Perfect Journey’ staycation package, our collaboration aims to elevate eco-friendly experiences for when our customers will travel again,” said Adam Hershman, Vice President of TUMI, Asia Pacific and Middle East.
“This merging of the ecological aspirations for both The Langham and TUMI has been in the works for months and I am delighted that we are playing a part in inviting people to travel responsibly,” said Stefan Leser, Chief Executive Officer, Langham Hospitality Group.
“While we may not be able to venture far at the present time, there is still much to explore closer to home and I know many of our guests are now very mindful of being safe and environmentally conscious at the same time,” continued Stefan.
Guests who book the “Celebrate the Perfect Journey” staycation package will also receive a complimentary room upgrade at the selected The Langham hotels along with daily breakfast for two, an afternoon tea experience on the arrival day, a 20% off F&B and spa treatments, early check-in and late check-out privileges, and complimentary valet parking. This package is available for online reservations only from 23rd October to 28th October, 2020 and valid for stays from 6th November to 31st December, 2020.
Inviting travelers to reimagine eco-friendly travel experiences, the full TUMI V4 Recycled Exclusive collection will be presented on TUMI’s official website on 31st October, 2020. The innovation of recycled materials from TUMI is an important step for the travel industry to truly commit to a sustainable future.
Innovative by nature and sustainable by choice, TUMI constantly looks for ways to innovate with recycled materials to pioneer the way forward for the travel industry. In addition to the launch of the new TUMI V4 recycled capsule collection, groundbreaking efforts earlier in SS2020 have included the brand’s first-ever travel collection made with recycled materials, TUMI Merge, as well as Alpha Bravo in seasonal Grey/Bright Lime and Grey/Bright Red made with fabric engineered from post-consumer recycled bottles and post-industrial recycled nylon.
With a mission to perfect the journey of global citizens and to protect what matters, TUMI is committed to developing products that are built to last with purposefully engineered repairability in its designs to ensure they withstand the test of time. The TUMI global repair network contributes to this goal by empowering products to be used and carried even longer.
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Langham Hospitality Group has been partnering with EarthCheck to ensure that the hotel’s operations and environmental sustainability efforts are assessed and benchmarked against the best in the travel and tourism industry. Currently, over 10 of Langham Hospitality Group’s hotels have been recognised as EarthCheck Hotels, including four hotels achieving the coveted status of Platinum-Certified EarthCheck hotels. These efforts and achievements reflect the group’s strong commitment towards a sustainable future.