TUMI, an international travel and lifestyle brand, announced a partnership with ONE Esports which will be running the ONE Esports Invitational Series and ONE Esports Singapore Major.
ONE Esports, a joint venture between ONE Championship and Dentsu Inc., Japan’s largest global advertising agency, is a combination of oneesports.gg and a live experiential business. Oneesports.gg is a Top 5 global esports site that reaches millions of visitors each month, and delivers to its community the latest esports news, reviews, features, how-to guides, and in-depth stories on esports athletes, teams, and fans. The site is complemented by ONE Esports’ live experiential business, which creates and executes world-class esports competitions and experiences that amaze fans and feature the world’s best esports talent.
ONE Esports’ mission is to unleash real-life superheroes of esports who ignite the world with hope, dreams, inspiration and strength.
Esports is one of the world’s fastest growing industries, driven by Asian fans and participants. With more than 700 million fans globally, and more than half of those from Asia, esports current growth trajectory could make it one of the top earning sports leagues in the world.
“We are very excited to be entering into a partnership with ONE Esports. It is an incredible time for esports and this is a truly unique and innovative partnership that opens up new possibilities for both brands,” said Adam Hershman, General Manager, TUMI Greater China, APAC Distribution and Travel Retail.
“Esports players are always on the move and need worry-free travel solutions so that they can focus on what matters the most – world-class performance. At TUMI, we provide this freedom from concern by designing products that are reliable, adaptable and suited to your needs. We are looking forward to working with this new generation of athletes and the fans to perfect their journeys – while having a bit of fun along the way,” continued Adam Hershman.
TUMI will be creating content with ONE Esports as well as equip athletes from around the world with travel essentials designed to uncomplicate and elevate performance in all aspects of life on the move. From lightweight materials to padded compartments for all gaming and everyday essentials, TUMI anticipates needs and exceeds expectations with thoughtful, intuitive design features. TUMI and ONE Esports will also collaborate on a series of unique events following the Invitational Series across the region.
“We are fully committed to partnering with the world’s top brands in our passion for delivering unique experiences to millions of people across the globe. Bringing together ONE Championship and ONE Esports with TUMI, the leading international travel and lifestyle brand, creates countless opportunities to engage with our fans in new and exciting ways. I am excited to work with TUMI across all of our platforms through various markets and to continue to establish ONE as the largest producer of millennial live sports content in Asia and around the world. This seven-figure partnership further enables us to celebrate our martial arts and esports heroes, and share their incredible stories with the world,” said Chatri Sityodtong, Chairman and CEO of ONE Championship.