Retail in Asia

In Trends

Tom venture aims to crack China’s online shopping

China Post and Tom Group, the media conglomerate controlled by Li Ka-shing, aim to soon turn their joint venture into China’s pre-eminent e-commerce infrastructure services provider for online retailers.

"We are offering a unique value proposition to a lot of merchants," Tom chief executive Ken Yeung Kwok-mung said. "We’re providing the entire infrastructure – e-commerce system, online and off-line store integration, distribution and logistics, as well as marketing and promotion – so that more merchants can participate in the mainland’s growing online retail market.

"Beijing Ule E-Commerce, the venture that Tom and China Post set up in 2010, is working with two undisclosed major brands in pilot tests of what Yeung described as the firm’s all-encompassing "e-commerce infrastructure-as-a-service" offering.

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