Retail in Asia

In Trends

Tide rides convenience wave

Procter & Gamble Co. is betting consumers are ready to pay a higher price to do their laundry…if the chore is made easier.

This week, the consumer-products giant is rolling out Tide Pods – small, dissolvable packets of detergent that will be the company’s highest-price laundry detergent, costing about 25 percent more per load than liquid. The move comes after P&G worked during the years after the recession to shore up the lower end of its detergent lines to defend its market share, as budget-conscious consumers switched to cheaper rivals.

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(Source: The Wall Street Journal Online )