Hong Kong-based business incubator, fund and space/lab for techstyle startups, The Mills Fabrica unveiled a new visual identity, including a new logo, following its expansion to London, United Kingdom, earlier in 2021.
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As part of the global rebranding, the new logo is visually defined by the letter ‘F’ to signify The Mills Fabrica’s unparalleled position in driving sustainable solutions for a circular future. The new logo’s interweaving lines loop together, as a nod to the ecosystem of community, collaborations, and entrepreneurship, made possible through The Mills Fabrica’s platform.
The Mills Fabrica also unveiled Fabrica X, its new retail concept store, which is available both in Hong Kong and London to showcase apparel-tech innovations of the future. The concept store heralds biodiverse material use, minimal waste, and ethical production while educating and empowering customers to make eco-conscious, responsible purchases.
With an offering of innovative techstyle products and curated spaces for experimental pop-ups and brand experiences, the Fabrica X stores in London and Hong Kong encapsulate the platform’s mission to offer solutions for sustainable living and accelerate the circular economy. Echoing this is The Mills Fabrica’s incubation programme and opportunities for emerging businesses.
“We are proud to unveil our new identity as we launch The Mills Fabrica’s new space in London and bring our revolutionary store to a new market. Uniting both stores under the Fabrica X brand marks our shift to a cross-continental platform that champions circularity and sustainability by providing tangible solutions to the eco-conscious and revolutionise what we use, eat, and wear on a day-to-day basis. We look forward to welcoming everyone as we embark on this new chapter of The Mills Fabrica,” said Vanessa Cheung, Founder of The Mills Fabrica.
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Launched in Hong Kong in 2018, The Mills is a revitalisation project by the Nan Fung Group, transforming their old textile factories into a new heritage, experiential retail, and innovation centre. With its business incubator, investment fund, spaces in Hong Kong and London, and community-building initiatives, The Mills Fabrica aims to enable collaborations between innovators, entrepreneurs, organisations, and corporates, and drive sustainable solutions for a circular future.