In Trends

The geological luggage sticker for charity

The geological luggage sticker for charity

Danish-Icelandic artist Olafur Eliasson has teamed up with premium luggage manufacturer Rimowa to design a collection of 46 suitcase stickers inspired by rocks and lava.

SEE ALSO : Rimowa’s Off-White collaboration

The Collaborating for a Cause project aims to do exactly what it’s name says – Eliasson and Rimowa have come together to create a series of luggage stickers, with all proceeds going towards helping the Little Sun Foundation to deliver solar energy to the most vulnerable communities around the world.

Titled A Collection of Stone, Lava, Meteorite, Ice, Driftwood, and Lichen, the sticker collection draws on Eliasson’s colourful artistic language, and takes the form of various organic shapes, meteors and stones as well as ecological terms and words including “anthropocene” and “ecosystem”.

“Art helps us identify with one another and expands the notion of ‘we’ from the local to the global. Our actions have consequences for the world,” said Eliasson.

“Little Sun is a wedge that opens up the urgent discussion about bringing sustainable energy to all from the perspective of art in order to raise awareness about the unequal distribution of energy today,” he added.

With designs ranging from extra small to extra large, the 46-piece sticker collection is a first for the luggage brand, which is known for its classic boxy suitcases made of aluminium.

“As big admirers of Olafur’s work and his commitment to sustainability and the environment, we’re happy to create something together that reflects these ideals at the core of both of our creative processes,” said Alexandre Arnault, CEO of Rimowa.

“Rimowa is already known for its commitment to timeless craftsmanship and quality; it is our hope we continue building not just for the now, but with careful consideration of the future, as well,” he added.

The limited edition collection is now available to buy from select Rimowa stores and online, but it has to be snapped up quick as only 500 have been produced.

Each set of stickers is numbered and packaged “thoughtfully” in an eco-friendly box designed in keeping with the artist’s concept.

The Icelandic artist gained a lot of recognition back in March 2017 for his set design for Wayne McGregor’s Tree of Codes ballet, where he used a combination of mirrors and coloured screens to create different abstract scenes.

SEE ALSO : EXCLUSIVE INTERVIEW with TRIWA, Scandinavian inspired watches

Similar to the sticker collection, Eliasson often focuses his efforts towards more sustainable design products. Also in March last year the artist previewed a third design in his series of solar-powered mini lamps – called Little Sun lamps – made for people without access to reliable energy.

(Source: De zeen)

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:


Stay ahead
Subscribe for free!
Register now
Stay ahead