Retail in Asia

In Trends

Tesco unveils 3D virtual fitting room

Tesco is hoping to boost its online clothing sales and reduce returns through the launch of a virtual fitting room service.

Customers will be able to create a 3D model of their bodies by uploading two photos of themselves, or by inputting their measurements and a photo of their face on its Facebook page. The fitting room will suggest clothing sizes based on the details submitted.

Customers can use their personalised 3D model to try on 50 new season products, such as skirts, dresses and jackets. A further ten new items will be added every week.

To view the full article (note: you must be a Retail Week subscriber), visit Retail Week.

(Source: Retail Week)