Retail in Asia

In Trends

Tech powers Philippines call centre success

With more than 600,000 call centre workers, the Philippines officially overtook India as the world’s call centre capital last year.

If you phone up to book a flight, buy a theatre ticket or complain that water is cascading out of your washing machine, you’re now more likely to speak to a Filipino than an Indian.

The Philippines has a number of obvious advantages when it comes to call centres. Wages are low and most Filipinos speak English in an accent which, given the American colonial influence there, is easy for US customers to understand.

(Source: BBC News)