Retail in Asia

In Trends

Sony Asia pursues bold new strategy to challenge rivals

Sony’s new retail store in Nagoya, Japan is more hip and up-to-date than the company’s traditional Sony Style outlets and it’s emblematic of hte company’s struggle to regain its footing after a host of missteps.

“It’s just like the Apple store,” laughed Yuka Hara, 23, a publishing company employee who was one of thousands of visitors on the store’s first day of business this month.

The store’s copycat design, although more hip and up-to-date than the company’s traditional Sony Style retail outlets, is emblematic of Sony’s struggle to regain its footing in recent years after a host of missteps: the company always seems to be playing catch-up instead of leaping ahead.

(Source: CNBC)