Shopify announced a commerce partnership with TikTok that brings the destination for short form video to Shopify’s more than one million merchants. With the TikTok channel for Shopify, merchants can take advantage of TikTok’s global scale to reach new and highly engaged audiences.
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Building a successful brand means Shopify merchants need to grow their social commerce presence. The TikTok channel allows merchants to create and connect their TikTok For Business account and deploy In-Feed shoppable video ads directly within Shopify.
Merchants select which product they would like to feature, and video ads are automatically generated that drive to their Shopify stores for checkout. Ready-made templates designed specifically for commerce mean merchants of any size can take advantage of the TikTok channel using their existing imagery or video.
Shopify and TikTok will also collaborate to test new commerce features over the coming months that will further empower merchants to expand their paid and organic reach in video and on profiles.
“We are thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season. TikTok is one of the world’s fastest growing entertainment platforms with over 100 million highly engaged users in the US alone. The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience,” said Satish Kanwar, Vice President of Product at Shopify.
“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok,” said Blake Chandlee, Vice President, Global Business Solutions at TikTok.
“As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms. We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally,” continued Blake.
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The TikTok channel is now available in the US, and will become available in other select markets throughout North America, Europe and Southeast Asia in early 2021.