Retail in Asia

In Trends



Global industry-leading e-retailer SHEIN announced the brand’s first-ever digital entertainment festival, SHEIN Together, on 9th May, 2020.

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The four-hour digital event SHEIN Together will be streamed via SHEIN’s free app and will help to support and raise awareness and donations to benefit the COVID-19 Solidarity Response Fund for the World Health Organization (WHO) – powered by the United Nations Foundation.

Shein Together
Source: SHEIN

The COVID-19 Solidarity Response Fund for the WHO is the only way individuals, corporations, foundations, and other organizations around the world can directly support WHO’s global work to help countries prevent, detect, and respond to the COVID-19 pandemic. This fund also supports the work of two partners, UNICEF and the Coalition for Epidemic Preparedness Innovations (CEPI).

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The unique virtual showcase begins 9th May at 1 pm PT and will be packed with exclusive music performances, celebrity segments, special influencer appearances, and TikTok guests.