Retail in Asia

In Trends

Shanghai Tang goes back to its roots

WhatsApp Image 2018-12-21 at 23.00.04

Shanghai Tang, recently acquired by Chinese entrepreneur Chen Danxia and Lunar Capital, goes back to its roots with the appointment of Victoria Tang-Owen, the daughter of the visionary founder David Tang, as Creative Director.

SEE ALSO : Shanghai Tang sold to Chinese Lunar Capital fund

Together with the appointment of Victoria to rebuild on her father’s legacy, the brand will continued to be led by the CEO Maurizio De Gasperis, former Managing Director of the brand.

The headquarters will remain in Hong Kong, and has just welcomed a new General Manager of Global Retail, Elisabetta Bazzini, with extensive experience in Asia working with a number of luxury fashion companies including Gucci, DFS, Versace and Max Mara.

Leveraging the heritage of the Chinese luxury brand, Victoria is set to reinterpret Shanghai Tang’s unique brand aesthetics.

SEE ALSO : The first chapter of Shanghai Tang’s new story

Shanghai Tang is the first Chinese authentic contemporary luxury brand founded in 1994 by Sir David Tang, and thereafter under Richemont’s ownership for almost two decades.