Retail in Asia

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Sephora partners with Instagram


Sephora revealed its new digital collaboration with Instagram, bringing beauty inspiration and shopping together for one seamless client experience.

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Together, the leading prestige beauty retailer and social platform are building the best online shopping experience for the @sephora community of 20 million followers.

Sephora has brought along more than 80 of its brands onto Instagram checkout to make client shopping faster, easier, and more convenient. This allows these brands to scale their business on the inspirational platform and provides a connected beauty buying experience across different Instagram accounts.

“Sephora is thrilled to work with Instagram on this unique social shopping experience. Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we are always looking for new ways to enhance that beauty journey. We are excited to deliver Instagram checkout, a new, seamless, direct, and secure way to shop across our brands’ accounts, while still getting the perks of being a Sephora client,” said Carolyn Bojanowski, SVP and GM of eCommerce for Sephora.

Instagram checkout allows clients to shop securely from Sephora directly from their feed and stories. Once they select a product, checkout happens without ever having to leave Instagram

Shoppers get Sephora perks, including earning Beauty Insider points on Instagram checkout purchases, Sephora client service, easy returns and more.

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“Beauty lovers come to @sephora every day to discover products and connect with brands. Together with Sephora, we want to make shopping inspiring and seamless for this community. So you can see a product you love and buy it in just a few taps with Instagram checkout,” said Eva Chen, VP of Fashion Partnerships for Instagram.