The South China Morning Post (SCMP) announced on 8th March the launch of its inaugural Metaverse experience bringing the Hong Kong Star Ferry to life as part of The Sandbox’s Alpha Season 2.
In collaboration with The Sandbox, a decentralised gaming virtual world owned by Animoca Brands, the publisher aims to create a unique experience focused on its home city of Hong Kong.
In the metaverse, locations of historical interest can become accessible. One of the unique metaverse experiences around the Star Ferry is the ability to teleport back in time to learn about the landmark’s history by completing various quests along the way.
“The metaverse is a digital world where real-world concepts of value and scarcity can probably exist. SCMP’s 118 years of reporting and extensive library of photographs gave us the opportunity to breathe new life into historical locations in the metaverse. This serves as a bridge to connect with a new generation of readers and digital natives and we look forward to working closely with our partners to continue serving our audience,” said SCMP CEO Gary Liu.
“The South China Morning Post team is leading the way as a mainstream media into the Metaverse. Through their collaboration with a local metaverse builder studio – Index Game – they have produced a very compelling and culturally rich experience in The Sandbox Alpha Season 2 that will take players through history & time of Hong Kong Central Pier,” said Sebastien Borget, COO & Co-Founder of The Sandbox.