Sands Resorts Macao announced that it will partner with international fashion house Balmain, who will showcase an exclusive collection of couture pieces direct from Paris as the headline event of Sands Macao Fashion Week 2019 (SMFW19) from Oct. 17 to 23, 2019.
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The Balmain Couture Exhibition, which will be on display in the main lobby of The Venetian ® Macao, will be unveiled at an exclusive gala launch event on Oct. 17 for invited guests including VIPs, media, opinion leaders, and influencers. The exhibition will then be open to the public from Oct. 18 to 23, 2019.
The exhibition represents the first time the fashion house has undertaken such a partnership in Asia and demonstrates the growing importance of Macao as a major fashion retail destination in the region. It will pay homage to Balmain’s impressive couture legacy, which Creative Director Olivier Rousteing has built upon to create a singularly modern vision for the house.
David Sylvester, Executive Vice President of Global Retail, Las Vegas Sands Corp., said: “We are extremely pleased to partner with Balmain as our lead fashion brand for this year’s Sands Macao Fashion Week, celebrating the essence of Balmain couture for the first time in the important Macao market.”
“Our founder, Pierre Balmain, has left us with an incredible and uniquely rich heritage,” notes Olivier Rousteing. “My team and I constantly find ourselves amazed by the creative genius we discover as we research the house’s extensive archives. I am pleased that we have the opportunity to share a bit of that singular beauty, as well as help underline how Balmain’s couture origins inspire each and every one of our many collections.”
Now in its third year, SMFW19 was created to highlight Sands Shoppes Macao as a leading retail destination for fashion and showcase its many luxury and lifestyle brands. Following on from the gala launch event on Oct. 17, SMFW19 will present innovative fashion shows at Shoppes at Venetian and Shoppes at Parisian (see appendix for timetable details), as well as a range of special offers, events and exhibitions, promotions and displays for the public to enjoy.
AURALO ARTE Fashion Show Debuts at Walk on Water Show
SMFW19 will also showcase talented Macao fashion duo ALo Lo and Rainie Choi’s 2020 spring/summer ready-to-wear collection for their brand AURALO ARTE. The collection will be featured in the Walk on Water launch show at Shoppes at Venetian on Oct. 18, 2019.
Established in 2013 after Lo and Choi met while on a fashion diploma at Macau Productivity and Technology Transfer Center (CPTTM), AURALO ARTE designs are trendy yet practical, conveying strong emotional content. Since their first spring/summer 2014 collection, AURALO ARTE has staged shows across Hong Kong, Taiwan and the rest of Asia, where it has also enjoyed growing sales.
The brand is endorsed and worn by local celebrities including Jinny Ng, Vivian Chan and others, was nominated as the most valuable brand of 2016 (Macao) at the Fashion Asia Awards, and was the designated clothing brand of Miss International Macau 2016-2018.
CPTTM Designers Show
As part of Sands China Ltd.’s ongoing campaign to support Macao’s cultural and creative industries, SMFW19’s closing show will again be sponsored by CPTTM. It will highlight exciting new collections from nine local Macao fashion brands.
CPTTM Fashion Incubation Program (MaConsef) – MaConsef 2019 Spring/Summer Collection Exhibition
This fashion exhibition, sponsored by CPTTM’s Fashion Incubation Program (MaConsef), will feature 14 looks by Mickey Che and Jack Lin from the MaConsef 2018 design team under the theme ‘Ditch the Label,’ which embraces the idea of thinking outside the box while celebrating traditional culture.
Other events at SMFW19
Guests can also enjoy various exclusive events, offers and discounts at Sands Shoppes Macao
during SMFW19, including:
BAZAAR X SMFW Bespoke Lipstick
Harper’s Bazaar Hong Kong will stage a ‘BAZAAR X SMFW Bespoke Lipstick’ pop-up. Eligible shoppers can pick their favourite essential oil and shade of red to produce their own lipstick.
Cosmopolitan ‘Design Your Own Tote’
Cosmopolitan Hong Kong and Sands Shoppes Macao will collaborate for their first ’Design Your Own Tote‘ event. Eligible shoppers can customise their own tote bag from a selection of images and immediately print them.
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Established as an essential event on the international fashion calendar, SMFW19 will again feature an exciting programme, showcasing leading luxury brands across Sands Shoppes Macao, Macao’s largest duty free luxury shopping experience with approximately 850 stores, while emphasising the quality and variety of designs available in Macao’s growing fashion industry.