Retail in Asia

In Trends

Samsung forges ahead in China

Samsung, the electronics group, is aiming to strengthen its branded retail presence across China as a means of driving growth in the country.

The firm first entered China in 1992, but during the last two years has rapidly built up its retail network, from Xinhui in the south to Mianyang in the west.

Kim Youngha, CEO of Samsung Electronics China, revealed it was trying to act "more like a Chinese company than a Korean" one to fuel sales of TV sets, mobile phones and similar devices.