Retail in Asia

In Trends

RIM’s new woes seen speeding loss of BlackBerry users

Research In Motion’s appointment of bankers to advise on drastic options, including an outright sale of the BlackBerry maker, may only hasten moves by major customers to offer their employees smartphones produced by rivals.

An increasing number of top companies and government departments that were once devoted to the Blackberry are instead now giving some staff the option of using Apple Inc’s iPhone or smartphones running off of Google Inc’s Android-operating system.

There is now a real danger for RIM that such switching will gather pace and turn into a much bigger exodus of customers, mobile phone industry consultants and experts warned.