Retail in Asia

In Trends

RetailWATCH: Capitalizing on the power of big data for retail

With a wealth of information readily available online, consumers are now better able to compare products, services and prices – even as they shop in physical stores. When consumers interact with retailers publically through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers.

To capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
This white paper from IBM identifies the possibilities of using big data to generate valuable insights which include:
– Personalizing marketing and improving the effectiveness of marketing campaigns.
– Optimizing assortment and merchandising decisions.
– Removing inefficiencies in distribution and operations.

It also talks about the value of implementing big data solutions.

To download the full report, click on the PDF attachment.


Click here to download the report

(Source: IBM)