Retail in Asia

In Trends

Harnessing loyalty card data for recall alerts

Spurred by reports that the US Centers for Disease Control used customer loyalty cards to glean crucial information on salmonella-tainted pepper in salami that sickened almost 250 people in 44 states, the country’s Center for Science in the Public Interest is recommending that all retailers avail themselves of this "valuable tool" when alerting customers that food items they’ve purchased have been recalled.