Retail in Asia

In Trends

Retail magic: no undressing in the virtual changing room

A new device promises a virtual change-room for customers who do not want the hassle of undressing or are rushed for time.

The technology, which could hit Australian stores later this year, comes as retailers are hoping it will help stem the drift to online shopping.

Called the ”magic mirror”, the computer has gone on trial in a British shopping centre. It uses a special depth-sensing camera to work out the position of the user’s body in 3D space, then superimposes an image of the relevant item of clothing on top of the camera. The virtual clothes follow the person’s body as they move, so that a customer can quickly get a feel for whether an item suits them.