Retail in Asia

In Trends

Retail in Asia partners with WBR for eTail Asia 2019

Retail In Asia will be joining eTail Asia, part of the inaugural eTail event series dedicated to the continued growth and evolution of online and omni-channel retail to be held at Sheraton Towers, Singapore from 5th to 7th March 2019.

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China’s cross-border eCommerce has been growing at an unprecedented rate with a rising demand of overseas product and higher disposable income of affluent shoppers.

According to eMarketer, China is poised to top US$1.64 trillion in sales by 2020, representing about 23% of total retail sales.

With the burgeoning growth of the eCommerce sector, there is potential for neighboring countries, especially SMEs in Asia to tap into the new, emerging market, increasing their trade with China.

Though the market appears to be fragmented, eTail Asia addresses the exciting opportunities awaiting brands prepared to win over Chinese consumers, adapt to local nuances and create a multifaceted digital ecosystem to drive eCommerce sales, a hot topic set for 2019.

2019 will be a year of metamorphosis for the industry players who aspire to succeed as an eCommerce brand in an era of dominant e-Tailers.

Driving customer engagement and loyalty by establishing a relationship which is authentic, functional and relatable is of paramount importance.

eTail Asia dishes case studies and discussions on how businesses can leverage on
blockchain, AR and VR in boosting connectivity and interaction between brand and customers to optimise the quality of CX. Having a group of loyal customer advocate for the brand has become the holy grail for businesses.

The changing landscape of disruptive technologies and lackluster cookie cutter method has forced businesses to embrace change in recent years. To reap the benefits of fully, engaged customers, brands have to build affinity through personalisation and customisation where communication strategies have to be adapted accordingly to
each individual based on their preference.

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Millennial shoppers are gravitating towards speedy transactions and on-the-go online shopping leading to the proliferation of m-commerce. To capitalize on this trend, businesses seek to integrate a seamless, simple and intuitive payment experience for customers, enduring the relationship across all channels.

With mobile being the primary digital touch point due to its convenience, omni-channel payment is key to future-proof a customer’s checkout experience. Streamlining the customers experience without hassle will ultimately increase a customer’s satisfaction, a strong indicator of conversion.