In Trends

Retail in Asia partners with Startmeup HK


Retail in Asia partners with Hawksford for a community event at Startmeup HK.

While asking customers what makes a brand experience successful, they often come up with a quite diverse set of answers.

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Some choose brands on their storytelling strategy, some others are conquered by a creative campaign able to resonate with them, or a memorable in-store experience. Some others fall for a user-friendly ecommerce website, fast delivery and nice packaging.

Regardless the sector, as customers’ expectations keep on rising, not only brands, but also vendors involved at any stage of the customer journey must stay up-to-date with the latest trends in the market and come up with innovative solutions if they want a shot at engaging newer generations, a key segment for survival.

The event “Clash in Asia : from stories to containers” gathers professionals from different backgrounds to present the winning strategies for the successful brand. From branding strategists, to logistics partners, the discussion will bring together the players involved in a successful branded customer journey.

The event will be held January, 21 at Metta, Central, Hong Kong.


Jacopo Pesavento, CEO & Co-founder, Branding Records

Ivan Perra,  General Manager Asia Pacific & China, Roberto Cavalli

Amy Sacks, Founder & Designer, Lucky Sole

Christian Secci, Shareholder & Chief International Officer, Pakpobox

Stefano Passarello, CEO, Hawksford NE Asia


Dr. Esterina Nervino, Director, Retail in Asia

Ticket price: HKD 200

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Organized by Retail in Asia and Hawksford

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