Asia outpaces the world with 9.2% average growth in advertising spending, and overall, digital ad spending in Asia-Pacific this year is set to grow by double digits.
By 2020, Digital ad spend in Southeast Asia alone is expected to reach US$3 billion, and 6 cities out of the top 10 cities projected to have the largest increases in consumer spending by 2030 are in the same area.
At the same time, Asian economies are expected to grow by 5.5% in 2017 and remain strong in 2018, leading global economic growth, and by 2021, Asia-Pacific digital advertising market will exceed North America by a third.
With a strong understanding of Asia & China markets, and a unique fusion of East-meets-West culture, Hong Kong is one of the world’s most attractive cities for creative minds with 213,000+ creative professionals. Hong Kong is also the city with the highest media ad spending among ASEAN.
Additionally, it is strategically placed to access China, the world’s second-largest ad market.
Hong Kong is the marketing services capital of Asia. The sophistication of the market has attracted a strong presence of multinational agencies and a critical pool of marketing services talents. The majority of multinational agencies have their regional headquarters set up in Hong Kong to take care of regional business.
Markets other than those mature markets in North America, Western Europe and Japan, are broadly grouped as rising markets, and are seen as the growth driver between 2015 and 2018 to contribute more than 50% of global ad spend growth during the period.
In comparison, their share of the global advertising market is expected to rise from 37% to 40%. China ranked as the world’s second biggest advertising market in 2015 after the US. The size of China’s advertising market was about be 41% of US’s and it is estimated to rise to 46% by 2018.
The broad spectrum of Hong Kong’s creative industries includes: advertising, architecture, art and culture, broadcasting, design, digital entertainment, film, music, media, publishing and multimedia. Much of the sector’s growth is fuelled by Hong Kong being Asia’s regional business hub and the strong presence in the city of multinational corporations as well as many small and medium scale enterprises.
The creative industries play an increasingly important role in Hong Kong’s economy and have been identified as a strong driving force for the territory’s future development.
On 21 March 2018, the Hong Kong Trade Development Council will host MarketingPulse, an integrated branding and marketing conference, which aims to bring together global marketers, brands, advertising agencies, media, innovation professionals and enterprises to gather and share the latest marketing trends, exchange best marketing practices and explore new collaborations in Asia.
SEE ALSO : Hong Kong: smarter digital city
Retail in Asia partners with MarketingPulse to contribute to the development of a platform of discussion for all the players in the creative industries.
From contents defining new marketing strategies to events that connect and catalyse, MarketingPulse is not only a conference, but an inspiring annual rendezvous to explore new frontiers in the markets. The one-day event is articulated in three different moments:
- Conference & Workshops : Sharing global marketing talents’ & influencers’ insights, & 101 practical tips
- Exhibition : Free consultation on marketing solutions
- Networking activities : Brand Owners and CMOs Gathering
Enjoy Retail in Asia 40% discount by using the code MPR02L4P!