Retail in Asia

In Trends

RAE Exhibitor Highlights: STRATACACHE’s PrimaSee enhances brand awareness at the point-of-decision

As retailers shift away from traditional advertising, digital media is playing an integral role in delivering powerful in-store marketing messages. STRATACACHE, a US-based provider of digital sign and marketing solutions, is showcasing its new retail solution – PrimaSee in Retail Asia Expo which opened on 12 June and continues through 14 June at Hong Kong Convention and Exhibition Centre.

The new product is a translucent digital display that showcases high-definition, dynamic video advertisements embedded within glass fixtures ranging from jewellery cases to store windows and cosmetic counters to fragrance cases. It transforms unconventional surfaces into promotional digital media hotspots.

Visually engaging, PrimaSee’s translucent advertisements allow customers to see-through enticing promotional ads to the corresponding product in the backdrop – directly enhancing brand awareness at the point-of-decision. Offering enhanced messaging by incorporating touch screen, audio, and gestural interactive features, PrimaSee allows consumers to interact with dynamic data applications on a whole new level. Applications range from interactive touch games featuring the product behind the glass, messaging with audio commentary, music, voting polls that calculate consumer opinion on suggested topics and interactive shopping lists that display products needed to make recipes.

STRATACACHE is now showcasing its latest retail solution at Booth D25 in Hall 3F – G and get inspiration for your own business.