Retail in Asia

In Trends

RAE Exhibitor Highlights: Nedap Retail’s Tweet Mirror combines shopping with social networking

The technology is changing the way we live. With the popularity of social networks and widespread adoption of internet mobile devices, the normal shopping experience can get more interactive and fun even if you just do that alone.

Developed by Netherlands-based Nedap Retail, Tweet Mirror, a full-length mirror and online touchscreen in one, combines shopping with the most modern communication trend – social networking.

Consumers can easily try on different outfits and take pictures with Tweet Mirror in the store. It’s easy for them to compare and see what fit them best. They can also share the photos with friends in social networks by email, SMS, twitter or facebook to get other people’s opinions immediately.

The interactively communicating Tweet Mirror is rapidly gaining popularity in fashion stores at home and abroad, according to Nedap Retail. Growing numbers of retailers are discovering the appeal of this innovative product that has a high fun factor, and with its interactive functionality, represents the new shopping era.

The Tweet Mirror is available in 10 different language versions and is currently installed in stores in the Netherlands, Belgium, Germany, Italy, Austria, Switzerland, Norway, Australia, India and China.

Nedap China Ltd is showcasing Tweet Mirror in Retail Asia Expo 2012 at Booth H01, Hall 3F – G in Hong Kong’s Convention and Exhibition Centre today. Take a snapshot at the Nedap booth and winner with the most re-tweeted image can win a prize.