Retail in Asia

In Trends

RAE Exhibitor Highlights: Combating shrinkage with right retail solutions

Theft is not only a crime, but also a problem that retailers must be aware of. The lost of a product can have drastic effects on the bottom line of a store. Almost as bad is the loss of goods through inefficient inventory management. These issues have direct impacts on profit, but even if all is well it is hard to sell items unless they are in stock and out on the shelves waiting for customers to purchase them.

Checkpoint Systems works to help deal with these issues and maintain cost effectiveness. Retail in Asia caught up with Clio Ng, General Manager, Checkpoint Systems Hong Kong Ltd, to learn more about shrink loss, protecting high price items, and smarter inventory management.

RIA: Can you talk us through the background of Checkpoint Systems?

Clio Ng (CN): Checkpoint Systems is a global leader in shrink management, merchandise visibility and apparel labeling solutions.  Checkpoint enables retailers and their suppliers to reduce shrink, improve shelf availability and leverage real-time data to achieve operational excellence. Checkpoint solutions are built upon 40 years of radio frequency (RF) technology expertise, diverse shrink management offerings, a broad portfolio of apparel labeling solutions, market-leading radio frequency identification (RFID) applications, innovative high-theft solutions and its web-based Check-Net data management platform.  As a result, Checkpoint customers enjoy increased sales and profits by improving supply-chain efficiencies, by facilitating on-demand label printing and by providing a secure open-merchandising environment enhancing the consumer’s shopping experience.  Listed on the NYSE, Checkpoint operates in every major geographic market and employs 5,600 people worldwide.

RIA: What solutions are you showcasing in this year’s Retail Asia Expo?

CN: Our company has different innovative solutions that can be custom made for retailers according to their merchandise ranges, store environment and needs in business management level. Checkpoint provides professional consulting service and helps retailers to find out the best solutions. In our booth, visitors will be shown the one-stop solution in a retail business from front end to back office, including high performance Electronic Article Surveillance (EAS) systems – EVOLVE, new generation security RF labels, Alpha high theft solutions, Showsafe for electronics devices (open display), visitor counting system, Point of Sales, CCTV, queuing system and the application of RFID to retailing. We are going to show the real application of our products in retail stores, presenting the more familiar environment to our visitors.

RIA: How will Asian retailers benefit from these solutions?

CN: According to "The Global Retail Theft Barometer 2011" which is a study of retail crime and shrinkage, Asia-Pacific is the third high shrink region (total shrinkage of US18.3 billion) in global follow by Europe and North America. This figure indicated that Asia-Pacific is a critical region that we have to pay attention to. With Checkpoint’s one-stop solution, retailers could definitely understand how to integrate the EAS, latest technology to minimise the operational cost, reduce shrinkage problems in order to maximise profits.

RIA: Did you attend Retail Asia Expo last year? What do you expect by joining this year’s Retail Asia Expo?

CN: Yes, we had participated in Retail Asia Expo last year. Enhancing Checkpoint branding in Hong Kong as well as Greater China among Asia-Pacific was our main purpose of joining and we could achieve this objective. This year, we are going to display more showcases and there are some new solutions like Alpha Showsafe High-Powered solutions that is a networked display alarm system for safe, effective display of electronics devices, and we will demonstrate the one-stop solution to visitors. We target on helping retailers to use new technologies to protect their bottom line and sell more in order to achieve our mission "Helping Retailers Grow Profitably".

Checkpoint Systems is now exhibiting its solutions at booth L33 at Retail Asia Expo which will close today at 5pm in the Hong Kong Convention and Exhibition Centre.